Case Study: Rapid Recon improves lead attribution and ROI with Xtropy

Rapid Recon drives 2 million ad impressions with Xtropy

Rapid Recon, a SaaS tech company providing a workflow app for vehicle reconditioning and sales, approached Xtropy with a challenge. They needed a strategic partner to develop a plan for their ad spend and to properly track offline conversions in order to gain visibility into which channels were driving leads and prioritize their media dollars.

Xtropy built a full-funnel campaign utilizing Google's Display Network, YouTube TrueView ads, and Google search ads. A key part of their solution was implementing offline conversion tracking by importing Salesforce data into Google Ads to attribute 'closed won' deals back to the original ad click. The results over eight months included over 2 million ad impressions, nearly 1,000 leads, and 140,000 video views at a low cost. This provided the visibility needed to quantify each tactic's contribution and establish transparent budget priorities.

Rapid Recon