Case Study: PG&E reduces landing page engagement costs by 82% with Xtropy

PG&E lowers landing page engagement costs by 82% with Xtropy

PG&E, California's largest utility provider, faced a significant challenge in managing its digital outreach. Its various media agencies were running siloed paid search campaigns, which led to inefficiencies and campaign cannibalization. This setup made it difficult to meet strict regulatory requirements and performance goals. Xtropy was brought in to address these issues and improve overall campaign efficiency.

Xtropy built a full-funnel digital program on Google Ads to create targeting separation and eliminate double-bidding. Their solution included upper-funnel awareness campaigns and high-intent search strategies, supported by a new scalable reporting platform. The results were substantial, including the elimination of keyword cannibalization and an 82% lower cost per landing page engagement. Xtropy's work established a trusted, decade-long partnership recognized for its performance and transparency.

PG&E