Case Study: DISC Sports and Spine Center boosts leads and lowers cost per lead with Xtropy

DISC Sports and Spine Center boosts leads 57x with Xtropy

DISC Sports and Spine Center, a leader in sports medicine and orthopedic care in Southern California, sought to expand its digital footprint to increase brand visibility and attract new patients for spine and orthopedic procedures. To meet this challenge, they partnered with vendor Xtropy.

Xtropy implemented a full-funnel digital campaign utilizing Google's Display Network, Demand Gen, and TrueView video ads, segmented by geographic location. They also employed offline conversion import to track patient progress. The results were significant, with lead volume surging by 2,233% over the first year, generating over 2,000 tracked leads and 233 new patients. Xtropy's solution also achieved a 57x increase in lead volume and a 93% reduction in cost per lead.

DISC Sports and Spine Center