Case Study: daa (Dublin Airport) achieves personalised, multichannel customer engagement and a GDPR-compliant single passenger view with Xtremepush

The journey to personalised, multichannel customer engagement

daa (Dublin Airport Authority), a global airport and travel retail group, faced the challenge of centralising customer data across multiple websites, building a GDPR-compliant consent and permission system, and creating a single passenger view to power personalised, multichannel communications. To achieve this, daa selected Xtremepush as its multichannel engagement, data and analytics partner to unify channels (email, SMS, on-site messaging, push) and enable in-house, marketer-friendly campaign orchestration.

Xtremepush deployed its platform via a private cloud and integrated with daa’s Customer Data Warehouse to deliver a real-time single passenger view, consent management that syncs opt-ins/opt-outs, and easy-to-use tools (email builder, automation, A/B testing, responsive templates). The solution went live quickly and enabled targeted upsell campaigns (e.g., Fast Track) and retail promotions for The Loop with strong engagement—email open rates of 20–40% and click-through rates of 3–10%—while improving GDPR compliance and speeding up in-house campaign execution.

daa

Sinead Quish

Head of Consumer Marketing