Case Study: RTÉ boosts return visitors and daily traffic with Xtremepush

RTÉ grows total addressable audience 5.5% with Xtremepush

RTÉ, the national public service broadcaster of Ireland, sought to increase user engagement and drive repeat visitors to its online properties. The organization needed a marketer-friendly solution to deliver personalized, automated, and multichannel campaigns without heavy reliance on its technical team. They chose to implement the Xtremepush platform to meet this challenge.

Using the Xtremepush platform, RTÉ's editorial team became self-sufficient in creating and executing real-time campaigns. This solution enabled them to send breaking news alerts and bespoke messages, which significantly increased return visitors. As a result, RTÉ achieved record volumes of daily traffic and grew its total addressable user base by 5.5% across key engagement channels.

RTÉ