Case Study: Paddy Power Betfair achieves richer web engagement and broader customer reach with Xtremepush

Paddy Power Betfair introduce Web Push Notifications to enhance their Customer Experience

Paddy Power Betfair (PPB), a FTSE 100 sports betting and gaming operator with over 6,000,000 customers worldwide, needed to optimise its digital marketing mix and find new ways to reach mobile‑web and desktop users who aren’t active in the app. To deliver timely, value‑led promotions via a new channel, PPB selected Xtremepush and its Web Push and Rich Web Messaging capabilities.

Xtremepush deployed Web Push Notifications across PPB’s Betfair site and introduced rich web messaging (images and CTA buttons), tailoring SDK implementation and code to PPB’s custom use cases. The solution extended PPB’s campaign reach to mobile‑web and desktop‑only users, enabled more hyper‑relevant promotional engagement across its +6,000,000 customer base, and earned praise from PPB for Xtremepush’s technology and hands‑on support.

Paddy Power Betfair

Gerard Duffy

Head of CRM Data Enablement