Case Study: Oddschecker achieves dynamic, real-time multichannel engagement across every device in 12 weeks with Xtremepush

Oddschecker goes fully multichannel, engaging players across every device in real-time

Oddschecker, the world’s number one odds comparison website, needed to consolidate a patchwork of disconnected point solutions, expand its engagement channels and enable real‑time, segmented messaging to improve player relevance. In late 2018 they turned to Xtremepush, opting for a simple SDK integration of the Xtremepush platform to unify channels and create a Single Customer View.

Using the Xtremepush platform Oddschecker launched dynamic multichannel campaigns (web push, app push, email, web pop‑up and in‑app inbox) within 12 weeks, enabling real‑time segmentation and personalized messaging across devices. The solution let two people coordinate more than 100 personalized, real‑time campaigns over the four‑day Cheltenham festival, driving higher engagement, broader reach (multiple languages) and measurable ROI while reducing the human resources needed.

Oddschecker

Adam Palmerini

Head of CRM