Case Study: Oddschecker increases engagement and campaign success with Xtremepush

Oddschecker boosts active users 20% with Xtremepush

Oddschecker, a website for comparing sports betting odds, struggled to efficiently orchestrate customer journeys and relied on multiple teams and external providers for segmentation analysis and marketing promotions. They turned to the Xtremepush platform to overcome these obstacles.

Using Xtremepush for all communications, including web pushes, app pushes, and email, allowed Oddschecker to become more data-focused and self-sufficient. The solution led to improved performance, a 20% increase in its active user base, and an 18% rise in bettors year-on-year during a key event, achieved by sending fewer but more relevant messages.

Oddschecker