Case Study: Leinster Rugby achieves 25% seat‑upgrade conversion and 300% in‑app usage increase with Xtremepush

Leinster Rugby Enhancing the match day experience for fans through location-based targeting

Leinster Rugby sought to enhance the match-day experience and drive engagement with a new seat-upgrading feature but needed a way to send timely, location-aware messages when fans were inside the stadium. Working with Xtremepush and its mobile marketing automation platform — using proximity marketing with iBeacons and Geo Fences plus push and in‑app messaging — they aimed to deliver contextual notifications at the right time and place.

Xtremepush implemented location-based triggers, automated push notifications and in-app campaigns that used stadium iBeacon and Geo Fence data to promote in‑stadium seat upgrades and fan offers, with analytics to measure impact. The results included conversion rates to purchase above 25% in some instances and a 300% increase in app usage year‑on‑year, helping the Leinster App become the primary source of team news and offers.

Leinster Rugby

Conor Sharkey

Head of Digital