Case Study: Jobbio achieves 57% conversion rate and +41% email CTR with Xtremepush

Jobbio partner with Xtremepush to deliver a highly-intelligent, personalised multi-channel engagement

Jobbio, a global online and mobile career platform, faced the challenge of engaging and re‑engaging both talent and employer users and needed automated, personalized multi‑channel campaigns. They partnered with Xtremepush and adopted the Xtremepush multi‑channel analytics and engagement platform to build behavior‑driven email, web push and targeted messaging workflows based on individual user profiles.

Xtremepush implemented highly intelligent, data‑driven campaigns (dynamic email content, truncated emails, web push, GA integration, A/B testing and real‑time reporting) that boosted performance: Jobbio’s shortlist email CTR rose from 11% to 41% (+41%), overall email CTRs increased on average by 25.6%, web push averaged a 17.5% CTR, and multi‑channel campaigns achieved a 57% conversion to goal completion with over 50% conversion from notifications to direct applications.

Jobbio

Nichola Wolfe

Customer Engagement Manager