Case Study: Independent.ie achieves 300% increase in app engagement with Xtremepush

How a media organisation increased app engagement by over 300%

Independent.ie, the digital arm of The Irish Independent, faced the industry-wide shift from print to online and needed a way to better understand and engage app users. To address challenges around real-time insight, audience segmentation and rapid delivery of breaking news, Independent.ie partnered with Xtremepush and deployed the Xtremepush Mobile Engagement Platform.

Xtremepush provided real-time app analytics, audience segmentation and campaign tools for push notifications and in-app messaging, enabling targeted re-engagement of lapsed or infrequent users. As a result, Independent.ie saw a 300% increase in app usage year-over-year, stronger retention, improved advertising revenue and more effective cross-channel marketing driven by the insights from Xtremepush.

Independent.ie

Patrick Lenehan

CTO