Case Study: Funstage boosts engagement and doubles payment conversion rates with Xtremepush

Funstage partner with Xtremepush to increase engagement and drive conversion rates

Funstage, a multi‑platform gaming service (including GameTwist) with over 4,000,000 monthly players, needed to better engage users across app and web and to identify the most effective channels for conversion. To solve this they partnered with Xtremepush and adopted its multi‑channel engagement and analytics platform (single SDK integration supporting Web & App push, Inbox, segmentation, A/B testing and multi‑language campaigns).

Xtremepush deployed a unified dashboard and messaging stack that enabled targeted push, web‑push and Inbox campaigns, gamified challenges and multi‑language A/B testing. As a result, Funstage saw a 27% lower bounce rate, 20% increase in session duration, 50% higher purchase conversion from Web Push campaigns, a 100% increase in average payment rate in push & web‑push sessions, 25% higher push open rates versus their previous supplier Parse, and a 20% lift in registration conversions via Inbox.

Funstage

Bernd Eibl

Team Leader - CRM Social Gaming