Case Study: Funstage achieves 199.4% higher LTV with Xtremepush

Funstage boosts LTV by 199.4% with Xtremepush

Funstage (Greentube-Novomatic), a leading publisher of social casino apps, faced the challenge of expanding its reach to a growing user base on Huawei devices, which lacked access to traditional Google-powered push notifications. They partnered with Xtremepush to find a solution that would deliver effective push notifications on Huawei, maintain their high level of CRM automation and segmentation, and ensure a seamless cross-platform player experience.

Xtremepush implemented a Huawei-compatible push solution, integrating it via Cordova to enable AppGallery push notifications and real-time message delivery without relying on Google services. This allowed Funstage to execute targeted, real-time engagement campaigns for their Huawei users. The results were significant, including a 199.4% higher average LTV for users receiving Xtremepush notifications compared to opt-outs, a 50% push opt-in rate, and a 9% increase in user future value.

Funstage