Case Study: TBC Bank achieves multi-channel digital growth and location-triggered customer engagement with Xtremepush

Exemplary Multi-Channel Engagement and Location Capabilities with Strong Focus on Digital

TBC Bank, Georgia’s largest banking group, wanted to accelerate digital growth and streamline communications across its multi‑channel distribution platform (branches, ATMs, call centres, internet and mobile banking). To increase customer engagement, improve in‑branch service, boost digital banking adoption and extend promotions to partner merchants, TBC Bank selected Xtremepush and its multi‑channel engagement platform with unlimited location‑marketing capabilities.

Xtremepush implemented geofencing, beacons and location‑triggered notifications, in‑app branch exit surveys, targeted segment campaigns, product‑launch messaging and Digipass promotion (including incentives such as 1GB data) to drive digital transactions. The Xtremepush solution produced measurable results—higher app open rates and engagement value, increased footfall and Ertguli card usage at partner stores (driving merchant revenue), improved customer‑service feedback, and analytics‑driven campaign optimisation; integration was smooth and TBC Bank reports strong ongoing support from Xtremepush.

TBC Bank

Giorgi Vakhtangishvili

Mobile Team Leader