Case Study: 7-Eleven achieves 4X higher app retention with Xtremepush

Driving customer loyalty through the gamification of social sharing

7-Eleven sought to build customer loyalty and keep app users returning in a crowded retail market. Using the Xtremepush Mobile Engagement Platform, 7-Eleven needed to understand user behavior and motivate repeat visits through timely, relevant app experiences like day-only deals, coupons, a product directory and a store finder.

Xtremepush delivered enterprise app analytics and orchestrated Push Notifications and In-App Messaging to segment users and gamify social sharing (earning coins redeemable in-store). The Xtremepush solution drove engagement primarily via notifications, produced app retention levels 4× higher than the industry average, and helped generate very positive user reviews.

7-Eleven