Case Study: BetBright achieves 157% higher customer value and 20.4% more monthly app users with Xtremepush

BetBright Enhancing their user’s multi-channel experience

BetBright, a leading online gambling group in the UK and Ireland, needed to better understand and engage mobile customers after launching their app. They required real-time analytics, intelligent segmentation and a platform that could deliver targeted push notifications at scale, so BetBright partnered with Xtremepush and adopted the Xtremepush platform (including an easy SDK integration and In‑App messaging).

Xtremepush delivered a visual dashboard, actionable analytics and scalable push and in‑app messaging to reduce registration and transaction drop-off through personalised campaigns. As a result of Xtremepush’s solution, BetBright saw a 20.4% increase in monthly app users, app customers deliver 157% more future value than desktop users, multi-channel email+push campaigns were on average 37% more effective in conversion, and app users averaged 28 sessions per month.

BetBright

Mark Harkin

Head of Retention