Case Study: Decorating Den Interiors achieves precise territory-based customer routing with Xtreme Locator

Decorating Den Interiors - Customer Case Study

Decorating Den Interiors, a network of independent business owners with exclusive and non-exclusive territories, needed a customer search experience that respected complex territory rules. Xtreme Locator was engaged to deliver a custom Web Locator solution that could return different results depending on whether a search fell into an exclusive territory, a non-exclusive territory, an open territory within a region, or an open territory outside defined regions.

Xtreme Locator implemented a rules-driven locator and regional-assignment database, plus conversion processes to transform Decorating Den Interiors' data into the Xtreme Locator format. The solution automatically redirects users to an exclusive franchisee’s site, lists nearby decorators for non-exclusive areas, or routes searches to regional or corporate sites for open territories—ensuring accurate routing, streamlined data integration, and a more consistent customer search experience.

Decorating Den Interiors