Case Study: Choice Market controls COGS and boosts margins with xtraCHEF

How Choice Market uses xtraCHEF to Control COGS

Choice Market is a fast-growing convenience-store concept in Denver focused on fresh, local foods and on-demand delivery. Faced with thousands of SKUs from hundreds of vendors and the need to tightly control COGS while minimizing manual AP work, Choice Market turned to xtraCHEF—using its OCR/AI-powered AP Management and cloud document system—to gain line-item visibility and reduce invoice processing time.

xtraCHEF digitizes, itemizes and categorizes invoices within 24 hours and provides price-tracking reports and a Close Watch feature that let Choice Market drill down to unit costs and flag price fluctuations. With xtraCHEF’s analytics and documentation, Choice Market resolved contract pricing issues, saved more than 10% of gross margin on a priority product (hundreds of dollars) and achieved over a 3x ROI on that product in a single month while improving vendor negotiations and margin control.

Choice Market

Mike Fogarty

Founder and CEO