Case Study: ZIM generates 48 qualified LinkedIn leads with Xtra Mile

ZIM boosts qualified leads by 60% with Xtra Mile

ZIM Integrated Shipping Ltd., a global container shipping company, faced the challenge of increasing awareness and generating qualified leads for its ZIMonitor cargo tracking service while significantly reducing its cost per lead. The company partnered with its digital marketing agency, Xtra Mile, to manage a focused digital campaign to meet these clear objectives.

Xtra Mile implemented a microtargeting strategy on LinkedIn, crafting tailored content and sending personal messages to a highly specific professional audience. This approach successfully generated 48 qualified leads, which was 60% more than the target of 30. The campaign also drastically reduced the cost per lead to less than 10% of what ZIM had been spending on alternative marketing channels, while also raising awareness among thousands of professionals.

ZIM