Case Study: Voyager Labs achieves stronger digital ABM results with Xtra Mile

Voyager Labs drives 100% of marketing leads from digital campaigns with Xtra Mile

Voyager Labs, a world leader in AI-based investigation solutions, faced a challenge with its traditional marketing strategy that had limited digital visibility. They believed their government and law enforcement target audience was not digitally active. To shift their approach, they partnered with the vendor Xtra Mile for digital marketing and Account-Based Marketing (ABM) services.

Xtra Mile implemented a hybrid ABM strategy for Voyager Labs, beginning with multi-pronged research to understand the target audience and selecting the best digital channels for engagement. The solution delivered outstanding results in just seven months, including a 44% annual distribution of new leads and 20% of new pipeline opportunities coming from pure digital sources. Thanks to Xtra Mile's strategy, Voyager Labs gained a transparent view of marketing's contribution to sales and achieved unparalleled success in its digital leap.

Voyager Labs