Case Study: Verint Builds a Strong Employer Brand in Romania with Xtra Mile

Verint boosts Bucharest hiring with Xtra Mile, driving 7,662 landing page views and 11% CTR

The customer, Verint, a global provider of security and cyber intelligence software, faced the challenge of building an employer brand from scratch for its new R&D center in Bucharest, Romania. In a competitive market where it was unknown, Verint needed to generate buzz, introduce the concept of cyber intelligence, and hire dozens of qualified employees quickly. They entrusted the vendor, Xtra Mile, with this employer branding project to get it right the first time.

Xtra Mile implemented a comprehensive solution that included market research, defining key employer value propositions, and launching a targeted campaign with the slogan "Cyber Intelligence. Your Time Is Now." The strategy involved educational videos, localized collateral, recruiter training, and participation in local job fairs. As a result, Xtra Mile successfully hired dozens of employees by the following January, created widespread brand awareness, and achieved an 11% CTR from the landing page to open positions. The campaign also garnered over 7,600 page views with an average time spent of 2 minutes and 22 seconds on the site.

Verint