Case Study: Sarine achieves 49K TikTok followers with Xtra Mile

Sarine grows TikTok to 49K followers with Xtra Mile

Xtra Mile partnered with Sarine, a diamond technology company, to address the challenge of transforming the brand's perception within the traditional diamond industry. Sarine needed to educate retailers on the benefits of its AI-based diamond grading technology and connect with a new generation of consumers who prioritize diamond provenance and ethical sourcing.

The solution involved a targeted TikTok campaign to educate consumers. Xtra Mile created bite-size infotainment videos, which resulted in over 1.8 million content views and the addition of nearly 22,000 paid followers at a remarkably low cost per follower. The campaign significantly exceeded initial performance estimates, growing Sarine's TikTok following to 49K and establishing the brand as a trendsetter on the platform.

Sarine