Case Study: Rimini Street establishes a strong presence in Israel with Xtra Mile

Rimini Street establishes a strong presence in Israel in under 9 months with Xtra Mile

Rimini Street, a global leader in independent enterprise software support, sought to establish a strong local presence in the Israeli market after opening offices there in 2015. The challenge was to find a local marketing agency capable of providing comprehensive, end-to-end marketing services under one roof to support their tactical and engagement goals. Acting on a recommendation, Rimini Street approached the vendor, Xtra Mile, for a one-off project that initiated their relationship.

Xtra Mile implemented a full suite of marketing services for Rimini Street, acting as a one-stop-shop that handled digital campaigns, content, and event organization. The solution involved dedicated management and quarterly planning with clear objectives. The results were exceptional, with Rimini Street establishing its local presence in under nine months, growing to more than 30 active customers, and increasing total engagement by over 250%. Xtra Mile's work was pivotal to this success, consistently performing at 200% of the set objectives.

Rimini Street