Case Study: Matrix Global boosts employer branding and recruitment in Eastern Europe with Xtra Mile

Matrix Global boosts employer branding in Eastern Europe in 3 months with Xtra Mile

Matrix Global, an offshore/nearshore IT professional services company, faced challenges with brand recognition and talent acquisition in the competitive Eastern European market. To grow, they needed to become more visible and appealing to local tech professionals. They partnered with the lifecycle marketing agency Xtra Mile to develop an impactful employer branding strategy.

Xtra Mile implemented a comprehensive solution, which included extensive market research and the creation of a unique brand character named Rix Globy for campaigns. This strategy significantly increased Matrix Global's recruitment rates and employee retention. Measurable results for the vendor included a sharp rise in CVs received, more signed employment contracts, and a higher degree of brand recognition within just three months.

Matrix Global