Case Study: Maccabi Healthcare Services strengthens employer branding with Xtra Mile

Maccabi Healthcare Services boosts employer branding with Xtra Mile and reaches 3.9M social impressions

Maccabi Healthcare Services, a leading Israeli HMO, faced the challenge of strengthening its internal culture and communicating its unique value as an employer to potential candidates. To address this, they partnered with vendor Xtra Mile to develop and implement an effective employer-branding strategy.

Xtra Mile developed a strategy centered on the core value of "Mission," encapsulated in the slogan "A mission that starts with people." The solution involved extensive internal implementation followed by external digital campaigns and the creation of ambassador communities. The campaign achieved impressive results, including reaching nearly 4 million people on social media and an exceptionally high engagement rate of 30%. This led to a sharp increase in job applicants and successfully positioned Maccabi as a sought-after employer.

Maccabi Healthcare Services