Case Study: Lumenis achieves high-quality, mature leads with Xtra Mile lifecycle marketing

Lumenis generates $1 million from 10-15 qualified leads with Xtra Mile

Lumenis, a global energy-based medical device company, was struggling with ineffective inbound marketing that generated a high volume of unqualified leads but very few sales opportunities. This resulted in a high cost per lead and low conversion rates. To address this challenge, they engaged the digital marketing agency Xtra Mile to implement a new online nurturing methodology.

Xtra Mile developed a targeted strategy, creating specialized content and "Blast the Past" campaigns for specific audiences across multiple channels like Facebook and LinkedIn. Their online nurturing process gradually educated prospects before capturing their details, which resulted in high-quality, mature leads. This approach generated 10-15 qualified leads for one product that translated into $1 million in revenue and significantly lowered the cost per mature lead for Lumenis.

Lumenis