Case Study: CyberArk boosts employer branding and recruitment with Xtra Mile

CyberArk boosts recruitment 73% with Xtra Mile

CyberArk, a global leader in identity security, faced intense competition for talent, particularly software engineers and developers. Their HR department recognized the need to implement strong employer branding strategies to position the company as a desired place to work. They partnered with the vendor Xtra Mile for lifecycle marketing and employer branding services to address this challenge.

Xtra Mile implemented a comprehensive solution, which included refining CyberArk's employer value proposition and launching an internal slogan, "The Best Version of You." A key initiative was the creation of the CAST (CyberArk Ambassador Team) program, a community of employee ambassadors who shared content. This program led to significant results: a 73% increase in recruitment from 2020 to 2021 and a single ambassador-led referral campaign that yielded 182 relevant resumes. The success of the strategy from Xtra Mile was also evidenced by a surge in employee demand to join the ambassador program.

CyberArk