Case Study: Cellebrite boosts employer branding and recruitment with Xtra Mile

Cellebrite reaches 100,000 people with Xtra Mile’s employer brand campaign

Cellebrite, a provider of digital intelligence solutions, faced the challenge of attracting high-quality talent in a competitive market. To strengthen its recruitment efforts, the company engaged the vendor Xtra Mile to develop its employer value proposition and create a compelling employer branding strategy.

Xtra Mile implemented a comprehensive internal and external communications plan, which included defining key messaging, producing a video featuring employees, and launching a new careers page. The solution significantly increased engagement; the employee video received 9,000 organic views and reached approximately 100,000 people on social media, while the careers page attracted over 500 new unique visitors.

Cellebrite