Case Study: FARFETCH triples localization output with XTM Cloud

How FARFETCH tripled their localization output using automation

Farfetch, a global luxury fashion e-commerce platform, faced significant challenges in scaling its localization efforts. Their outdated, manual processes were unable to handle the increasing volume and variety of content, leading to poor translation quality, inconsistency, and insufficient capacity as they expanded into new markets and began offering B2B services. To build a solid foundation, they chose to implement the XTM Cloud translation management system from vendor XTM International.

By implementing XTM International's solution, Farfetch centralized its localization management, integrated machine translation, and utilized powerful translation memory tools. This resulted in a tripling of their localization output, higher quality and more consistent translations, and a 25% reduction in localization spend. Furthermore, the efficiencies gained allowed them to establish an entirely new revenue stream by selling white-label localization services to over 40 other brands.

Farfetch

Alex Katsambas

Senior Head of Localization Services