Case Study: Watlow boosts sales efficiency with Xtivia's Infor CRM and Microsoft SQL Server

Watlow recaptures 4 hours per week per salesperson with Xtivia

Watlow, a leading manufacturer of thermal systems, faced slowing sales growth due to inefficient manual processes that struggled to handle their complex, multi-plant product line. Their challenges included meeting customer demands for faster information and integrating a new front-office system with their existing ERP. To address this, Watlow partnered with vendor Xtivia to implement an Infor CRM solution built on Microsoft SQL Server.

Xtivia's implementation of Infor CRM provided a totally integrated sales automation solution, seamlessly connecting with Watlow's business systems. The results were significant, with each of their 250+ salespeople recapturing an estimated four hours per week, equivalent to adding nine extra salespeople. The system gave the team instant access to comprehensive customer information and order status, dramatically improving response times and sales efficiency.

Watlow