Case Study: Vicinity achieves significant sales growth and a $50,700 first-year bottom-line boost with Xtivia

Vicinity - Customer Case Study

XTIVIA worked with a US Field Based Sales Team—65 sales representatives supporting an $80M business—that needed a time‑saving way to plan customer and prospect visits and better leverage Salesforce data. The customer’s challenge was improving territory planning and increasing face‑time with accounts; XTIVIA recommended using the Vicinity solution to target visits and raise productivity.

XTIVIA helped deploy Vicinity to all 65 reps (65 users × $120/user = $7,800) to optimize routing and account targeting. With half the team assumed to win one additional deal each, the organization realized roughly 32 new deals at an average $12,000, producing a net gain of $390,000 and an estimated first‑year bottom‑line increase of $50,700 after license costs; XTIVIA also noted improved Salesforce adoption and data quality following the Vicinity rollout.

Vicinity