Case Study: Global Car Rental Company achieves cloud CRM transformation with Xtivia data integration solutions

Global Car Rental Company modernizes CRM across 145 countries with Xtivia

Xtivia assisted a global car rental company which was operating legacy on-premise CRM systems, leading to high costs and restricted global processes for about 20,000 users. As part of a digital transformation to a cloud-based CRM, the client faced challenges with outdated point-to-point integrations, poor data quality with many duplicates, and managing multiple parallel projects. Xtivia was engaged to ensure a smooth transition and improve data integration and quality.

The solution involved Xtivia helping to establish an Integration Competency Center and a Data Factory approach, utilizing MuleSoft integrations to create API-led connectivity. This set up operational frameworks and reusable APIs on a cloud platform, aligning with the client's 'Cloud First' strategy. As a result, Xtivia delivered a smooth transition to the cloud, provided real-time data access, reduced operational costs with faster turnaround times, and established a shared resource pool through an ESB environment, decreasing the on-premise footprint.