Case Study: Equifax Workforce Solutions increases email open rates and CRM-driven marketing efficiency with XTIVIA and Infor CRM

Equifax - Customer Case Study

Equifax Workforce Solutions (TALX), a provider of HR, tax and payroll services to more than 9,000 clients, faced rapid growth and the challenge of assimilating employees, client data and disparate legacy systems while maintaining efficient corporate communications. For more than a decade the organization has relied on Infor CRM as its primary communication platform, with XTIVIA providing implementation, integration and ongoing CRM support to standardize data and keep the database aligned with the changing business model.

XTIVIA implemented and supported Infor CRM and introduced Swiftpage marketing automation to deliver real‑time, single‑source visibility, targeted messaging via Query Builder, and integrated campaign metrics. The solution generates over 600 reports weekly, tightened lead tracking and campaign management, increased email open rates and reduced bounce/unsent rates from about 18% to under 2%, lowering costs and improving marketing and sales effectiveness.

Equifax

Candy Fink

Database Administrator