Case Study: Domino's Pizza achieves targeted, scalable personalization with Xtivia's Liferay solution

Domino's Pizza - Customer Case Study

DOMINOS, a global pizza restaurant and delivery chain, needed to surface relevant portal content to users based on role, department, location and many other attributes. XTIVIA was engaged to address this challenge, delivering a Liferay-based, rules-driven personalization solution to enable targeted content delivery across web content, documents, portal pages and navigation.

XTIVIA implemented its proprietary personalization solution that lets business users build user collections from the full set of profile attributes (for example, "all franchise owners in the U.S."), then apply those collections to personalize navigation, content and documents. The XTIVIA solution scales to create personalized lists from hundreds of thousands of content items and thousands of user collections while preserving performance, improving self-service targeting and accelerating ROI and end-user satisfaction.

Domino's Pizza