Case Study: Blue Cross and Blue Shield of Alabama achieves rapid Liferay site modernization and self-service content management in 6 weeks with Xtivia

Blue Cross and Blue Shield of Alabama - Customer Case Study

Blue Cross and Blue Shield of Alabama, the state’s largest health plan serving more than 3 million people, faced outdated public websites and portals that required developer intervention for routine content updates and couldn’t keep pace with web and mobile expectations. To modernize quickly, they chose Liferay Portal as the core enterprise platform and engaged implementation partner Xtivia to replace the legacy technology and streamline content management.

Xtivia implemented a full Liferay-based solution—including a new theme, WURFL integration, “Mega Menus,” analytics integrations, and migration of more than 90 content pages—delivering the redesigned public site within a six-week timeframe. The rollout gave business users direct content control (eliminating developer bottlenecks), launched on schedule with no stability issues, and positioned Blue Cross and Blue Shield of Alabama for future growth and improved time-to-market thanks to the Liferay platform and Xtivia’s delivery.

Blue Cross and Blue Shield of Alabama

Todd Hamilton

Department Manager, Application Development, Blue Cross and Blue Shield of Alabama