Case Study: Woozworld achieves 80% increase in transactions with Xsolla Subscriptions

Woozworld Increased Transactions 80% With Xsolla Subscriptions

Woozworld, a Montreal-based multiplayer virtual world for tweens, needed to boost conversions in regions that don’t rely on credit/debit cards, reduce fraud from parents’ cards used by young players, and migrate existing subscription data without disrupting users. They engaged Xsolla to modernize their payments using Xsolla Pay Station and Store to address local payment options, subscriptions, and anti-fraud requirements.

Xsolla converted Woozworld’s in-game store to Pay Station, enabling 700+ localized payment methods, expanded and customizable subscription billing with auto-renewal, PCI‑DSS compliant migration of encrypted payment data, and a machine-learning, self-updating anti-fraud system. As a result, transactions increased 80%, fraud fell (a 17% decrease reported after integration, with Xsolla’s ML systems claiming to prevent up to 99% of fraud attempts), seven additional regions became accessible, and Xsolla monitored the integration for more than a year to sustain performance.

Woozworld