Case Study: Phoenix Labs achieves 98% payment success and 95% revenue retention with Xsolla

Dauntless Transactions 98% Successful With Xsolla Pay Station

Phoenix Labs, the independent game studio behind Dauntless, needed a way to self‑publish and scale distribution without relying on third‑party marketplaces while pre‑selling Founders Packs and expanding into multiple countries with local payment options and strong fraud protection. They partnered with Xsolla, using Xsolla Store, Pay Station and Anti‑fraud services to build a white‑label storefront and payment infrastructure.

Xsolla implemented a customized digital storefront and game‑key widget, enabled 700+ localized payment methods, saved player payment preferences and subscription renewals, and deployed a self‑updating anti‑fraud system with 24/7 dispute review. The result: over 98% transaction success in six months, 95% sales revenue retention (no third‑party platform fees) and more than 51% cart‑to‑purchase conversion shortly after integration.

Phoenix Labs