Case Study: Candy Junction boosts sales and customer support with xSellco Fusion

Why Selling on Amazon Worked a Treat for Candy Junction

Candy Junction, a UK sweet retailer led by Garry Hughes, grew rapidly after expanding from a single high street shop into online sales across Amazon, eBay, and its own WooCommerce site. As orders and marketplaces multiplied, the team struggled to keep up with customer support across channels, with slow reply times and manual message tracking creating stress and risking mistakes.

To streamline support, Candy Junction implemented xSellco Fusion, xSellco’s eCommerce help desk, using features like Templates to speed up common responses and give staff a full conversation history. The result was faster customer replies, better team visibility, and improved service that helped drive repeat business and higher marketplace performance, including a 98.8% positive eBay feedback rating and 4.7 average feedback score.