Case Study: Bigjigs Toys streamlines customer service and boosts marketplace performance with xSellco

The Bigjigs Toys Story From a Garden Shed to a Global Seller

Bigjigs Toys is a family-run toy business that grew from a garden shed into a global seller across retail, eCommerce, and marketplaces. As the company expanded into Amazon, eBay, and other channels, it faced challenges managing customer service, feedback, and accurate marketplace listings at scale while maintaining strong service standards.

xSellco provided Bigjigs Toys with an eCommerce help desk and feedback management platform, bringing customer support and Amazon feedback into one place and integrating with the marketplaces they sell on. The result was greater efficiency, full accountability, and better prioritization of queries: the team has maintained replies within 24 hours, kept seller metrics perfect, and recorded only four negative communication reviews against 2,500 positive reviews in the last year.

Bigjigs toys

Sam Ireland

Operating Director