Case Study: The Modern Man expands globally and boosts international sales with xSellco

Low-cost Strategies for Expanding Overseas

The Modern Man, a UK-based men’s grooming retailer, wanted to grow beyond its home market and turn strong niche demand into international sales. To support this expansion, it worked with xSellco and used Google Shopping alongside bid management software to help attract overseas shoppers while keeping costs low.

xSellco helped The Modern Man scale into multiple markets by supporting Google Shopping campaigns in 20 countries, guiding market-by-market expansion, and enabling efficient bid control through Whoop. The results were strong: 80% of sales became international, the U.S. emerged as the biggest market, and the company improved shipping competitiveness and currency management while testing new markets like Japan.

The Modern Man

John Thornton

Content Manager