Case Study: Urban Surfer boosts sales and saves time with xSellco

How One Business Card Turned Urban Surfer Into a £1m Seller

Urban Surfer is a UK-based online surf, skate, ski and lifestyle retailer that grew from a part-time eBay business into a multi-channel seller. As sales expanded across Amazon, eBay and its own webstore, the team struggled with time-consuming manual repricing, low-volume customer feedback collection, and the complexity of managing support across multiple marketplaces.

To streamline operations, Urban Surfer used xSellco’s Repricer, Feedback and eDesk solutions. xSellco’s automated repricing helped the team stay competitive without spending hours each day adjusting prices, while Feedback increased weekly feedback from 10–20 to over 100 and improved ratings to 100% on Amazon UK and 99.6% on eBay. eDesk centralized customer messages and SLA tracking, helping Urban Surfer respond faster, maintain Prime-level metrics, and free up time to focus on growth.

Urban Surfer

Karl Smith

Urban Surfer