Case Study: Beer Nuts improves ecommerce customer service and response times with xSellco

How Does a 65-year-old Brand Stay Relevant in an Ecommerce World

Beer Nuts, the 65-year-old snack brand, was looking to modernize its eCommerce operations and better reach younger, mobile-first shoppers while managing growing sales across multiple channels. The company also needed a more organized way to handle customer support, replacing a system of Post-its and handwritten notes with something more efficient. xSellco helped Beer Nuts streamline both Amazon selling and customer service, using xSellco Repricer and eDesk by xSellco.

With xSellco, Beer Nuts was able to better manage Amazon competition, centralize inquiries from Amazon, Shopify, Facebook, and other channels, and assign tickets with clear visibility into response times and conversation history. The team reported immediate improvements in response speed, with Amazon queries prioritized for replies within an hour, and fewer missed inquiries overall. While Beer Nuts did not yet attribute specific revenue gains to xSellco, the company said it saw significantly better response times and far less administrative chaos.

Beer Nuts

Molly Dietmeier

Direct Sales Supervisor