Case Study: Adventure Northumberland achieves top Amazon UK support rankings with xSellco

How Adventure Northumberland Hit Top 2% for Amazon Uk Support

Adventure Northumberland, a diversified bike parts and adventure business based in Alnwick, England, grew rapidly from a local shop into a multichannel seller on Amazon, eBay, and its own webstore. As order volume and support traffic increased to more than 100 messages a day, the team struggled to track email threads, meet Amazon’s 24-hour response expectations, and keep customer service organized.

To solve this, Adventure Northumberland implemented xSellco’s eDesk to centralize and automate customer support across channels. With xSellco, the company improved efficiency, reduced support workload for the same staff, and rose to the top 2% of Amazon UK sellers for customer support, ranking 650th out of 49,000 sellers. The better service also helped drive repeat business and delivered measurable benefits such as cost savings and improved seller performance rewards.

Adventure Northumberland

Michael Curry

Chief Executive Officer