Case Study: Na’vi Organics builds authentic customer service with xSellco

Building a Brand Through Authentic Customer Service

Na’vi Organics, a UK superfoods brand built by Jemma and Ali Calderwood, needed a better way to manage growing customer service demands without losing the personal, authentic support that set them apart. As orders and queries increased across email and Amazon, the team struggled to keep up while still delivering the one-to-one customer experience their brand was known for. xSellco helped Na’vi Organics streamline support with a unified system for managing customer conversations.

Using xSellco, Na’vi Organics consolidated customer communications, added internal notes and visibility across order history, and automated general tasks with personalized templates to improve workflows. The result was faster response times, less time spent on admin, and more capacity to focus on customers needing guidance, all while preserving the brand’s personal touch. According to the case study, xSellco enabled the team to cut support times and resolve concerns more quickly, helping them grow without sacrificing customer relationships.

Na’vi Organics

Ali Calderwood

Advocate