Case Study: Optometry Australia strengthens culture and recruitment with Xref Engage Surveys

Optometry Australia boosts recruitment scores 26% with Xref

Optometry Australia, a professional association representing optometrists, sought to maintain its strong organizational culture and improve its recruitment and selection strategies in a challenging post-pandemic labour market. They partnered with vendor Xref to utilize its Xref Engage employee engagement survey service to gain insights into staff experience.

By implementing Xref's engagement surveys, Optometry Australia was able to track progress and guide its cultural strategy. The solution yielded significant results, including an 82% score in the Recruitment & Selection category and a high score of 90% for being good at attracting applicants. According to Xref's benchmarks, they performed 26% better than their industry peers, demonstrating measurable success in attracting and retaining top talent.

Optometry Australia