Case Study: Krispy Kreme achieves faster, more insightful hiring decisions with Xref

Making More Insightful Hiring Decisions with Xref Krispy Kreme

Krispy Kreme, with 27 outlets across Australia and New Zealand, struggled with inconsistent, time-consuming manual reference checks handled by dispersed store managers and routed back to Head Office. To bring cohesion and speed to hiring, they adopted automated reference checking with Xref (integrated with their earlier Expr3ss! tool) to centralise and standardise the process.

Xref implemented a centralised, automated reference-checking solution with consistent questionnaires, real-time progress updates and fraud detection, enabling Head Office to manage references with full visibility while store managers focus on operations. The result: a 98% reference completion success rate, a 25-hour average turnaround (with 53% completed outside business hours) and faster 24–36 hour reference turnaround times—delivering more insightful hiring decisions and streamlined recruitment.

Krispy Kreme