Case Study: WPP improves reference checking clarity and accuracy with Xref

How WPP Improved Clarity and Accuracy with Online Referencing

WPP, the world’s largest marketing and communications group, needed a clearer, more accurate, and compliant way to handle reference checking across its Australia and New Zealand operations. The team was using old-fashioned, clunky references that were inefficient and didn’t give them confidence in compliance, so they turned to Xref for online reference checking.

With Xref’s easy-to-use platform, WPP automated its reference process, gained real-time progress updates, and improved consistency with tailored questions and fraud detection. The results included an average turnaround time of 32 hours, 50% of references completed out of hours, over 1,200 candidates referenced, and six potential fraud cases detected, helping WPP make faster and more confident hiring decisions.

WPP