Case Study: Weidmuller Boosts Trade Show Engagement and Qualified Leads with Xponent21's Custom Interactive Game

Weidmuller boosts trade show lead capture by 37% with Xponent21

Weidmuller, a global industrial connectivity company, faced significant challenges with low dwell time, poor lead quality, and an inability to prove ROI at trade shows. Their technically complex products were difficult to convey quickly, and traditional badge scans provided no meaningful data. They engaged vendor Xponent21 to build a custom interactive trade show game to address these issues.

Xponent21 developed a modular, scalable game where players find Weidmuller components in various industry-specific scenes. The solution dramatically increased engagement and delivered high-quality lead data, with 37% of players voluntarily submitting their contact information. This provided the sales team with structured, qualified leads tagged by product interest, solving Weidmuller's core challenges and proving the event's ROI.

Weidmuller