Case Study: The Mary Morton Parsons Foundation streamlines grant applications with Xponent21

The Mary Morton Parsons Foundation streamlines grant applications with Xponent21 and earns another nonprofit referral

The Mary Morton Parsons Foundation, a nonprofit based in Richmond, VA, faced challenges with its grant application process, including unclear guidelines leading to unqualified submissions and excessive manual work for its team. They engaged the digital marketing agency Xponent21 for website redesign and development services to address these issues.

Xponent21 implemented a solution that included creating clear content, an FAQ section, a stepwise process overview, and a checklist for applicants. This streamlined the application process, significantly reducing the foundation's administrative overhead. The client was extremely pleased with the attractive, organized, and easy-to-navigate website, resulting in overwhelmingly positive feedback. Their satisfaction was such that they referred another nonprofit, The Edward M. Dowd Foundation, to Xponent21 for similar services.

The Mary Morton Parsons Foundation