Case Study: SDV Solutions achieves 1007% ROI with Xponent21's Digital Ad Campaign

SDV Solutions generates 1007% ROI with Xponent21

SDV Solutions, a relatively small government technology services provider, sought to increase its visibility with buyers and influencers within the federal government. The company partnered with vendor Xponent21 to design and deploy an integrated digital marketing campaign to reach more purchasing agents and internal technology professionals over a long period.

Xponent21 implemented a cross-platform digital advertising strategy using Google Search, Display, and Retargeting ads, as well as a text-based LinkedIn ad campaign, all micro-targeted to specific government audiences. The results were significant, with the campaign generating a 1007% return on ad spend and contributing to a 36% year-over-year revenue increase for SDV Solutions. The data insights provided by Xponent21 also enabled the client's sales team to identify and capitalize on new lead opportunities.

SDV Solutions